RSC Bio and SSOH Team in Japan to Offer Best in Class EALs

December 6, 2021

INDIAN TRAIL, NC, USA (December 6, 2021) – To meet the growing demand for Environmentally Acceptable Lubricant (EAL) offerings in Japan for marine and industrial applications, RSC Bio Solutions and Standard Sekiyu Osaka Hatsubaisho Co., Ltd (SSOH) are excited to announce a new distribution partnership.

“We are proud to be playing a leadership role in developing innovative solutions to address the accelerating environmental and performance challenges heavy equipment and maritime operators face today,” said Mike Guggenheimer, President and CEO of RSC Bio Solutions. “As we respond to growing demand, we are expanding our team in key markets such as Japan with SSOH, a leading company name with a 95 year plus established brand, reputation, and reliability with knowledgeable sales and technical resources and established business networks in marine, industrial and automotive industries.”

As noted by Shigehisa Yura, General Manager, Corporate Planning for SSOH, “We expect the EAL demand in Japan will grow in accordance with the expansion of environmental awareness in the marine and industrial segments.  In addition to increasing EAL demand, there is a growing need for high performance lubricants which can contribute to Japanese customers’ challenges on an overall lower total cost of ownership. SSOH’s aim is to add superior products with differentiated longevity and performance features from other EAL and non EAL type lubricants commonly on offer.”

As part of its overall expansion effort, RSC Bio Solutions is significantly increasing its distribution and supply chain coverage in EMEA and APAC. The business had relied on a single global marine distribution and sales partner but recently shifted its strategy to team with strong regional distributor partners such as SSOH, increase its own stock levels in key hubs, and dramatically advance its overall technical support capabilities direct with end users to better meet the accelerating demand.

“Over nearly four (4) decades of experience delivering PAO and synthetic hydrocarbon related technologies, we have developed a reputation for technical and product expertise,” said Mr. Guggenheimer. “We have found a sweet spot between ensuring we have extremely high levels of technical and delivery service while maintaining partnerships and direct connection with the users of our technology.  Our end users are increasingly relying on RSC Bio Solutions personnel and partners to develop strategic roadmaps to mitigate risk and plan for a future where sustainability is no longer optional.”

About RSC Bio Solutions

RSC Bio Solutions is a portfolio company of Blumenthal Holdings and a global leader in sustainable technology for marine and industrial markets with four decades of experience in the most demanding applications.  The company is committed to helping global operators reduce environmental risk, increase uptime, and chart a path to a more sustainable future with technologies that rival the performance and compatibility of the best petroleum-based products.  For more information visit our website or to learn more about our latest project to help businesses keep employees and customer safer, visit

About Standard Sekiyu Osaka Hatsubaisho Co., Ltd

Standard Sekiyu Osaka Hatsubaisho Co., Ltd (SSOH) was founded in 1927 as an agent of Japan Branch of Standard Oil Company of New York (Socony) to market Pegasus branded fuel and lubricants first in Japan.  Since the establishment, SSOH has been focusing on the stable supply of superior petroleum based and diversified products through safe business operations and corporate compliance, making sure that building trust with stake holders is the priority of all business processes and activities under the company creed “Honesty” with a saying “Harmony is to be valued”.

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